Nina Purton

Building Better: Bio-based Materials in Construction 🏗️

Is the building industry experiencing a green renaissance? Currently responsible for nearly 40% of global carbon emissions and 40-50% of extracted raw materials, it's clear the construction sector urgently needs sustainable solutions. Architects, scientists, and businesses are racing toward innovations that reduce environmental footprints while delivering practical performance.

Designing for Tomorrow: 80% of a Product’s Environmental Impact🌱

Did you know that up to 80% of a product’s environmental footprint is shaped during the design phase? That’s right—everything from material selection to end-of-life considerations can be decided before an item even hits the shelf. Join us as we explore the creative collaborations, exciting product developments,

Fashion Forward: The Next Wave of Sustainable Style

The fashion industry is at a crossroads. While trends come and go, the environmental impact of our clothing choices lingers for centuries. From water-intensive cotton production to fossil-fuel-derived synthetic fabrics, the industry has long been criticized for its heavy carbon footprint and waste generation. However, a new era of innovation

Redesigning Personal Care: What's Really in Our Products?

Personal care isn’t just about looking good—it’s about making choices that are good for people and the planet. Yet, $4.8 billion worth of beauty products alone are wasted annually. Over 10% of products never reach consumers, either due to overproduction (4.2%) or expiration (4%). Essential