Kuura is an innovative textile fibre developed by Metsä Group's innovation company, Metsä Spring. It is designed to offer a sustainable alternative in the textile industry, emphasizing environmental responsibility and circular economy principles.
Kuura fibre is produced from 100% certified Finnish forests, ensuring traceability and sustainability.
The fibre is biodegradable, recyclable, and produced within a closed-loop system, minimizing environmental impact. It is locally produced, with wood, pulp, and fibre production occurring within a 100 km radius.
Finland's forests, covering 75% of the country, serve as a significant CO2 sink, enhancing the fibre's ecological credentials. Kuura's production process is innovative, utilizing a first-of-its-kind method to transform renewable raw materials into high-quality textile fibres.
The fibre has gained recognition for its sustainability, receiving a 'Green Shirt' rating and improving its score in Canopy's Hot Button Ranking. Metsä Spring continues to develop Kuura, aiming to expand its commercial production capabilities.
